[{"data":1,"prerenderedAt":251},["ShallowReactive",2],{"projects-listing":3},[4,108,186],{"id":5,"title":6,"awards":7,"cocreators":8,"cover":12,"discoverMore":13,"duration":22,"extension":23,"featured":19,"homepageCover":24,"homepageTags":25,"meta":29,"order":30,"overview":31,"role":32,"sections":33,"services":96,"slug":102,"stem":103,"tagline":104,"tags":105,"year":106,"__hash__":107},"projects\u002Fprojects\u002Fsmeg.yml","SMEG",null,[9,10,11],"Jurate Kuklinyte Egelund","Alissa Maria Reier","Vinca Decausemaeckre","\u002Fimages\u002Fprojects\u002Fcover-project-selection\u002Fsmeg-cover.png",{"justify":14,"items":15},"end",[16,20],{"slug":17,"arrow":18,"hidden":19},"fitzmate","suffix",true,{"slug":21,"arrow":18},"chalktribe","8 weeks","yml","\u002Fimages\u002Fhomepage\u002Fsmeg\u002Fsmeg-cover-homepage.mp4",[26,27,28],"UX Audit","UX & UI Design","Prototype",{},1,"SMEG's e-commerce platform needed a full redesign to align its digital experience with its iconic brand. Through deep UX research and iterative design, we rethought the navigation, product discovery, and checkout flow to create a more intuitive and brand-consistent shopping journey.","Product Designer",[34,41,47,54,64,71,78,84,90],{"type":35,"layout":36,"dark":19,"imageAspects":37,"images":39},"media","full",[38],"1360\u002F668",[40],"\u002Fimages\u002Fprojects\u002Fsmeg\u002Fhero-1\u002Fhero-lifestyle.jpg",{"type":42,"label":43,"paragraphs":44},"text","Problem Description & Introduction",[45,46],"SMEG, an iconic Italian kitchen appliance brand known for playful, 50s-inspired designs and vibrant colors. Despite offering top-tier products, their site fails to effectively showcase its quality and design excellence. Lack of product presentation, coupled with poor navigation, leads to low conversion rates and a suboptimal user experience, hindering the brand's online success.","This redesign focused on creating cohesive user flows from homepage through product discovery to purchase, while aligning the digital experience with SMEG's brand identity and optimizing navigation for improved conversion rates.",{"type":35,"layout":36,"label":48,"description":49,"imageAspects":50,"images":52},"Audit & Benchmark","Conducted comprehensive website audit and competitive benchmarking to identify navigation complexity, usability issues, and brand misalignment hindering product discovery. Analyzed luxury competitors and cross-industry e-commerce leaders to extract best practices in navigation and storytelling, establishing framework to balance aspirational luxury with conversion-focused, user-friendly design.",[51],"1360\u002F800",[53],"\u002Fimages\u002Fprojects\u002Fsmeg\u002Faudit-2\u002Faudit-benchmark.png",{"type":35,"layout":55,"label":56,"description":57,"imageAspects":58,"images":61},"pair","Visual Brand Alignment","Enhanced product showcases with dynamic imagery, interactive hover effects, and consistent aesthetic standards authentically express SMEG's distinctive design personality.",[59,60],"461\u002F312","878\u002F523",[62,63],"\u002Fimages\u002Fprojects\u002Fsmeg\u002Fvisual-brand-3\u002Fvisual-engagement-small.png","\u002Fimages\u002Fprojects\u002Fsmeg\u002Fvisual-brand-3\u002Fvisual-engagement-big.mp4",{"type":35,"layout":36,"label":65,"description":66,"imageAspects":67,"images":69},"Homepage","Redesigned homepage with focused hero section showcasing core SMEG offerings without external redirects, organized additional content into dedicated exploration sections, and implemented function-based product carousel to enhance navigation and product discovery.",[68],"1360\u002F438",[70],"\u002Fimages\u002Fprojects\u002Fsmeg\u002Fhomepage-4\u002Fhome-optimization.png",{"type":35,"layout":55,"reverse":19,"label":72,"description":73,"imageAspects":74,"images":75},"Product List Page (PLP)","Redesigned PLP to enhance product discovery and brand emphasis. Streamlined navigation from two-step browsing (type selection → product list) to a unified page experience with category filters, displaying essential product information including price, available colors, and collection name for more efficient product exploration.",[60,59],[76,77],"\u002Fimages\u002Fprojects\u002Fsmeg\u002Fproduct-list-5\u002Fplp-optimization-big.mp4","\u002Fimages\u002Fprojects\u002Fsmeg\u002Fproduct-list-5\u002Fplp-optimization-small.jpg",{"type":35,"layout":36,"label":79,"description":80,"imageAspects":81,"images":82},"Product Detail Page (PDP)","Enhanced PDP adopts mobile-first approach with inspirational photography, immersive videos, intuitive navigation, and interactive panels that give customers a sense of control, while ensuring a seamless path to purchase through prominent call-to-action placement. Key information is accessible within one click, supported by storytelling highlighting brand's positioning and expression through unique style.",[68],[83],"\u002Fimages\u002Fprojects\u002Fsmeg\u002Fproduct-detail-6\u002Fpdp-optimization-big.mp4",{"type":35,"layout":36,"label":85,"description":86,"imageAspects":87,"images":88},"Decision Support","Integrated comparison tools, star ratings and social proof, and expanded cross-sell recommendations across product types and variations.",[68],[89],"\u002Fimages\u002Fprojects\u002Fsmeg\u002Fdecision-support-7\u002Fdecision-support-anim.mp4",{"type":91,"items":92},"links",[93],{"label":94,"href":95},"prototype","#",[97,27,98,99,100,101],"Research","Branding","Interaction","Prototyping","User Testing","smeg","projects\u002Fsmeg","Improve e-commerce shopping experience through holistic redesign.",[97,27,98,99,100,101],"2024","iy2dDcaWAtuvUM1gDH7ymSmWhcQdt2bwOZMZPXLrk2M",{"id":109,"title":110,"awards":111,"cocreators":7,"cover":113,"discoverMore":114,"duration":117,"extension":23,"featured":19,"homepageCover":118,"homepageTags":119,"meta":120,"order":121,"overview":7,"role":32,"sections":122,"services":180,"slug":21,"stem":181,"tagline":182,"tags":183,"year":184,"__hash__":185},"projects\u002Fprojects\u002Fchalktribe.yml","chalkTribe",[112],"1st place in open voting for Best Digital Project at WaysConf Awards 2025 (Public Choice)","\u002Fimages\u002Fprojects\u002Fcover-project-selection\u002Fchalktribe-cover.png",{"justify":14,"items":115},[116],{"slug":102,"arrow":18},"7 weeks","\u002Fimages\u002Fhomepage\u002Fchalktribe\u002Fchalktribe-cover-homepage.mp4",[27,28,101],{},2,[123,127,133,140,147,153,160,168,175],{"type":35,"layout":36,"dark":19,"imageAspects":124,"images":125},[38],[126],"\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fhero-section-1\u002Fhero-lifestyle.jpg",{"type":42,"label":128,"paragraphs":129,"footnote":132},"Problem Statement & Introduction",[130,131],"Climbers often struggle to improve their technique, manage fear of falling, and track their progress in a meaningful way. These challenges hold them back from attempting harder routes, limit their motivation, and leave them unsure of how to grow as climbers.","This concept investigates how personalized learning systems could transform climbing skill development and training progression. The objective is to deliver adaptive guidance through performance tracking and user-driven content personalization, addressing both technical proficiency and psychological barriers that limit climber advancement.","Explored as a part of Master's capstone project.",{"type":35,"layout":36,"dark":19,"label":134,"description":135,"imageAspects":136,"images":138},"Process","Research with climbers uncovered a critical gap: existing apps focus on route logging while climbers' real barriers are fear management and technique development - not just tracking what they've climbed.",[137],"1360\u002F649",[139],"\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fsection-process-2\u002Fprocess-diagram.png",{"type":35,"layout":55,"label":141,"description":142,"imageAspects":143,"images":144},"Onboarding Strategy","Onboarding introduces core features upfront to showcase value before account creation. Users can personalize their experience through optional profile setup, with clear benefits highlighted to encourage completion while maintaining flexibility to skip.",[59,60],[145,146],"\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fonboarding-3\u002Fonboarding-small.png","\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fonboarding-3\u002Fonboarding-big.mp4",{"type":35,"layout":36,"dark":19,"label":148,"description":149,"imageAspects":150,"images":151},"Personalized Experience","Climbing log and user preferences power intelligent content curation. From homepage recommendations to tailored training exercises and targeted improvement areas.",[68],[152],"\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fpersonalize-experience-4\u002Fpersonalized-carousel.mp4",{"type":35,"layout":55,"reverse":19,"label":154,"description":155,"imageAspects":156,"images":157},"Community-driven Training Resources","Community-shared training methods with social proof mechanisms build credible, peer-validated resource library.",[60,59],[158,159],"\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fcommunity-5\u002Fcommunity-large.jpg","\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fcommunity-5\u002Fcommunity-small.jpg",{"type":35,"layout":55,"label":161,"description":162,"imageAspects":163,"images":165},"Gamified Learning","XP system unlocks technique, psychology, and safety modules based on climbing activity - incentivizing both practice and education.",[164],"231\u002F476",[166,167],"\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fgamified-leanring-6\u002Fgamified-learning-small.jpg","\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fgamified-leanring-6\u002Fgamified-learning-big.mp4",{"type":35,"layout":36,"dark":19,"label":169,"description":170,"imageAspects":171,"images":173},"Data-driven Insights","Performance analytics identify strengths and gaps, generating personalized recommendations across climbs, training, and education.",[172],"1152\u002F687",[174],"\u002Fimages\u002Fprojects\u002Fchalktribe\u002Fdata-driven-7\u002Fdata-insights.png",{"type":91,"items":176},[177,179],{"label":178,"href":95},"full case study",{"label":94,"href":95},[97,27,98,99,100,101],"projects\u002Fchalktribe","Concept and design of a climbing-focused mobile app that rethinks entire climbing training approach.",[27,28,101],"2025","v2waweeWZDSvRV73jEEY1PxaqGgfT5Ap4OMBDMT__EA",{"id":187,"title":188,"awards":7,"cocreators":7,"cover":189,"discoverMore":190,"duration":196,"extension":23,"featured":197,"homepageCover":7,"homepageTags":7,"meta":198,"order":199,"overview":200,"role":32,"sections":201,"services":246,"slug":17,"stem":247,"tagline":248,"tags":249,"year":106,"__hash__":250},"projects\u002Fprojects\u002Ffitzmate.yml","FitzMate","\u002Fimages\u002Fprojects\u002Fcover-project-selection\u002Flifestyle-urban.png",{"justify":191,"items":192},"between",[193,195],{"slug":102,"arrow":194},"prefix",{"slug":21,"arrow":18},"4 weeks",false,{},3,"FitzMate is an AI-driven fashion companion that helps users build a wardrobe that reflects their style. From cataloguing existing clothes to outfit suggestions and virtual try-on, the design challenge was making AI fashion advice feel personal, accessible, and empowering.",[202,206,211,218,224,231,240],{"type":35,"layout":36,"dark":19,"imageAspects":203,"images":204},[38],[205],"\u002Fimages\u002Fprojects\u002Ffitzmate\u002Fhero-1\u002Ffitzmate.jpg",{"type":42,"label":128,"paragraphs":207,"footnote":210},[208,209],"People struggle with outfit creation, often spending excessive time browsing their wardrobes yet defaulting to repetitive clothing combinations. Despite owning diverse pieces, users lack efficient ways to discover fresh styling possibilities from their existing wardrobe, leading to decision fatigue and underutilized clothing investments.","This concept explores how the AI-powered mobile application could change daily wardrobe management and outfit creation. The objective is to deliver intelligent styling recommendations through existing clothing analysis, reducing decision fatigue while promoting sustainable fashion practices and make personalized recommendations.","Exploratory project examining \"Connected Living\" theme. Prioritizing creative technology applications and innovation over technical constraints.",{"type":35,"layout":55,"label":212,"description":213,"imageAspects":214,"images":215},"AI-Powered Outfit Generation","Receive personalized styling recommendations based on wardrobe items, individual preferences, and Pinterest inspiration boards.",[59,60],[216,217],"\u002Fimages\u002Fprojects\u002Ffitzmate\u002FAI-powered-2\u002Fai-outfit-small.jpg","\u002Fimages\u002Fprojects\u002Ffitzmate\u002FAI-powered-2\u002Fai-outfit-anim.mp4",{"type":35,"layout":36,"label":219,"description":220,"imageAspects":221,"images":222},"Wardrobe Digitization","Upload and catalog clothing items through photo capture, creating a comprehensive digital wardrobe for AI analysis and outfit generation.",[68],[223],"\u002Fimages\u002Fprojects\u002Ffitzmate\u002Fwardrobe-3\u002Fwardrobe-digit.jpg",{"type":35,"layout":55,"reverse":19,"label":225,"description":226,"imageAspects":227,"images":228},"Style Learning Algorithm","Provide feedback on suggestions to train the AI, enabling increasingly accurate recommendations that align with personal aesthetic.",[60,59],[229,230],"\u002Fimages\u002Fprojects\u002Ffitzmate\u002Fstyle-learning-4\u002Flearning-anim.mp4","\u002Fimages\u002Fprojects\u002Ffitzmate\u002Fstyle-learning-4\u002Flearning-small.jpg",{"type":35,"layout":55,"label":232,"description":233,"imageAspects":234,"images":237},"Pinterest Integration","Connect style boards to inform AI recommendations, ensuring suggestions reflect current inspiration and desired aesthetic direction.",[235,236],"231\u002F438","1105\u002F354",[238,239],"\u002Fimages\u002Fprojects\u002Ffitzmate\u002Fpinterest-5\u002Fpinterest-small.jpg","\u002Fimages\u002Fprojects\u002Ffitzmate\u002Fpinterest-5\u002Fpinterest-board.jpg",{"type":35,"layout":36,"label":241,"description":242,"imageAspects":243,"images":244},"Smart Mirror Integration","Connect with AR-enabled mirrors to virtually try on outfit combinations, bridging digital recommendations with physical visualization for immersive outfit planning.",[68],[245],"\u002Fimages\u002Fprojects\u002Ffitzmate\u002Fsmart-mirror-6\u002Fmirror-ar.jpg",[27,99,100],"projects\u002Ffitzmate","Concept and design of an AI-powered fashion coach mobile app.",[27,28,101],"L0taOLpt-hvGcxD67P3znkL1J6vbdt7XQzMgNVUMr1s",1782823459139]